Toby Geeson
Senior Data Analyst
About Me
3+ Years Experience | 83,793+ Views Teaching Data Science | Enterprise-Scale Experience
Hi, I’m Toby, a Senior Data Analyst with a First-Class BSc in Psychology, combining advanced statistical expertise with a strong understanding of the human side of data. I specialise in Python, Power BI, Excel, and SQL, delivering clear, actionable insights from complex data. I work end-to-end across analytics, from requirement gathering and stakeholder alignment through to analysis, visualisation, and data quality resolution, ensuring decisions are based on accurate and reliable insight.
Experience
Senior Data Analyst | VPS (formerly Raytheon) | Sep 2025 – Present
Reporting Specialist & Team Coordinator | VPS | Jun 2025 – Sep 2025
Reporting Analyst / Specialist | VPS | Dec 2023 – Jun 2025
Data Analyst | The Bedford College Group | Jun 2022 – Dec 2023
projects
Here are some of my recent notable projects
| Project | What I Did | Date | Impact |
|---|---|---|---|
| VBA Email Automation System | Microsoft Excel / VBA | 2026 | Reduced a multi-week compliance reporting process involving manual review of training data and email distribution of non-compliance summaries into a 1-click automation system processing tens of thousands of employee records in minutes, generating and sending over 600 personalised PDF performance scorecards to people leaders |
| Power BI Vehicle Sales Dashboard | Power BI / DAX | 2025 | Interactive dashboard for sales performance tracking with KPI visualisation and real-time reporting capabilities |
| Linear & Logistic Regression Business Model | Python / Scikit-learn | 2024 | Supervised machine learning model used to analyse and support financial decision-making in an eCommerce context |
| SQL Data Cleaning Project | SQL | 2024 | Cleaned and structured raw datasets by handling nulls, removing duplicates, and standardising formats for analysis |
| Excel Olympic Analytics Dashboard | Excel | 2023 | Interactive dashboard analysing Olympic performance trends across demographics, time periods, and regions |